{"id":1821,"date":"2024-09-04T09:27:00","date_gmt":"2024-09-03T22:27:00","guid":{"rendered":"https:\/\/noblesteedgames.com\/blog\/?p=1821"},"modified":"2024-09-02T14:28:45","modified_gmt":"2024-09-02T03:28:45","slug":"navigating-game-dev-events-as-an-indie-dev","status":"publish","type":"post","link":"https:\/\/noblesteedgames.com\/blog\/navigating-game-dev-events-as-an-indie-dev\/","title":{"rendered":"Navigating Game Dev Events as an Indie Dev"},"content":{"rendered":"\n<p>Events are an important avenue for indie game developers\u2019 to find important stakeholders. From potential players to publishers and investors, game development events are important spaces to make these essential connections.<\/p>\n\n\n\n<p>With so many things going on however, it can be difficult deciding which events to go to or have a presence in. We made this guide for Australian game devs, focusing on local events big and small.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-nv-c-2-background-color has-background\">Types of game dev events<\/h2>\n\n\n\n<p>This is a masterlist of recurring game development events in Australia. This is not a laundry list of events that exist, but an attempt at categorisation that will hopefully help with understanding if an event is worthwhile for your purposes!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gaming conventions&nbsp;<\/strong><\/h3>\n\n\n\n<p>Gaming conventions are large expos that bring together a broad mix of gamers\/general public as well as stakeholders in industry such as publishers, government workers (Eg. from the Arts Sector), press\/journalists, studios, devs, streamers\/content creators and more. There are game booths, talks, guest meets and other adjacent events on the show floor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Local conventions<\/em><\/strong><\/h4>\n\n\n\n<p>Gaming conventions within Australia can be divided further by their scale\/primary audience. For example, Games Expo is largely for Melbourne game developers and games enthusiasts, whilst PAX and SXSW are large enough to draw significant interstate and international visitors.<\/p>\n\n\n\n<p>Typically, these conventions will be large enough to have satellite events in the area that may be worthwhile to go to as an attendee too!&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.thegameexpo.com\/\">The Game Expo (VIC)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pixelexpo.org.au\/\">Pixel Expo (WA)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dreamhack.com\/melbourne\/\">DreamHack (VIC)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aus.paxsite.com\/\">PAX AUS (VIC)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sxswsydney.com\/\">SXSW (NSW)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.queenslandgamesfestival.com\/\">Queensland Games Festival (QLD)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.screen.tas.gov.au\/home\">Level Up Tasmania (TAS)<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726-1024x683.jpg\" alt=\"Nick, Reuben and Dom at Games Expo.\" class=\"wp-image-1825\" srcset=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726-1024x683.jpg 1024w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726-300x200.jpg 300w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726-768x512.jpg 768w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726-930x620.jpg 930w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726-600x400.jpg 600w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/IMG_20240324_111726.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Nick, Reuben and Dom hosting a panel over at The Game Expo.<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong><em>International conventions<\/em><\/strong><\/h4>\n\n\n\n<p>There are many gaming conventions internationally of different scale, but support is sometimes available to attend some of these conventions. Here are a few of them:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/igea.net\/2024\/02\/join-us-at-the-global-play-showcase-at-gdc-2024-and-represent-australia\/\">GDC<\/a> (US) (With IGEA support)<\/li>\n\n\n\n<li><a href=\"https:\/\/igea.net\/2024\/05\/australia-is-back-at-gamescom-2024\/\">Gamescom<\/a>\u00a0 (Germany) (With IGEA and Government (NSW) support)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Industry conferences OR B2B Networking\/Investor meets<\/strong><\/h3>\n\n\n\n<p>These are events that are more focused on building industry connections, with attendees in the business of making games. These would include publishers, government workers (Eg. from the Arts Sector), press\/journalists, studios, devs, lawyers, accountants and more. These events often involve insightful talks and networking sessions\/opportunities.<\/p>\n\n\n\n<p>Locally, several key industry conferences happen during Melbourne International Games Week, such as the following:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gcap.com.au\/\">Games Connect Asia Pacific or GCAP<\/a> (VIC)<\/li>\n\n\n\n<li><a href=\"https:\/\/g4capac.org\/\">Games For Change Asia Pacific<\/a> (VIC)<\/li>\n\n\n\n<li><a href=\"https:\/\/vicscreen.vic.gov.au\/playnow\/\">Play Now Melbourne <\/a>(VIC)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-1024x768.jpg\" alt=\"\" class=\"wp-image-1826\" style=\"width:819px;height:auto\" srcset=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-1024x768.jpg 1024w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-300x225.jpg 300w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-768x576.jpg 768w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-1536x1152.jpg 1536w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-2048x1536.jpg 2048w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-1320x990.jpg 1320w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/img-2-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Reuben giving a panel at GCAP.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Local Community events<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/noblesteedgames.com\/blog\/a-love-letter-to-community-events-for-indie-game-devs-and-how-to-run-them\/\">In a previous blog, we defined what we meant by community events.<\/a> Community events can involve showcasing games, pop-up galleries, talks, networking sessions\/meetups, and much more! With their variety, the people you can meet differ greatly as well. Typically though, these smaller events bring together local devs, hobbyists, and general game enthusiasts.<\/p>\n\n\n\n<p>Here are a few examples sorted by states:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Victoria<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.freeplay.net.au\/parallels23\/\">Freeplay Parallels<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sabby.gallery\/\">Sabbatical Gallery<\/a>\u2019s variety of events<\/li>\n\n\n\n<li><a href=\"https:\/\/igdamelbourne.au\/\">IGDAM Meetup<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.acmi.net.au\/whats-on\/acmi-x-screen-industry-works-in-progress-night\/\">ACMI WIP Nights<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>New South Wales<\/em><\/h4>\n\n\n\n<ul>\n<li>Noble Steed Games <a href=\"https:\/\/noblesteedgames.com\/culture\/wip-night\/\">WIP Nights<\/a><\/li>\n\n\n\n<li>Noble Steed Games Exchange<\/li>\n\n\n\n<li><a href=\"https:\/\/x.com\/WaypointEvents\">Waypoint<\/a> and Waypoint Constellations<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/groups\/SydneyIGDA\">Beers n Pixels<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/serenade.games\/\">Serenade Games\u2019 showcases<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Western Australia<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/events.humanitix.com\/perth-game-dev-meetup\">Perth Game Dev Meetup<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/letsmakegames.org\/\">WAGIC events<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Southern Australia<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.sagames.org\/events\">Events hosted by the South Australian Game Association<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Canberra<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.canberra.games\/events\">Pizza n Pixels<\/a> by Candev<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Northern Territory<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/groups\/esportsandgamingnt\/about\">NT Gaming Community Meetups and more<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Queensland<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/squigglyriver.com\/meetups\">Squiggly River\u2019s<\/a> meetups<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Tasmania<\/em><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/tasgamemakers.com\/events\/\">TAS Game Makers Social Meetup<\/a><\/li>\n<\/ul>\n\n\n\n<p>For a full and living calendar of game dev events in Australia, <a href=\"https:\/\/gamesevents.github.io\/\">check out this calendar<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"378\" src=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/06\/wip-night-5.jpg\" alt=\"A photo of all the attendees at WIP Night.\" class=\"wp-image-1360\" srcset=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/06\/wip-night-5.jpg 900w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/06\/wip-night-5-600x252.jpg 600w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/06\/wip-night-5-300x126.jpg 300w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/06\/wip-night-5-768x323.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">WIP Night over at our office.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading has-nv-c-2-background-color has-background\">Preparing for events (Tradeshow edition)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Identifying audiences and establishing goals<\/h3>\n\n\n\n<p>In the case of deciding whether showcasing or boothing your game is worthwhile, it\u2019s critical to identify what you intend to achieve at the event, and whether the event\u2019s audience will match up with it.&nbsp;<\/p>\n\n\n\n<p>Specifically, are your goals:<\/p>\n\n\n\n<ol>\n<li>Networking with Publishers\/Investors &#8211; Seeking funding opportunities<\/li>\n\n\n\n<li>Networking with influencers\/streamers\/content creators and press\/games journalists &#8211; Seeking marketing opportunities<\/li>\n\n\n\n<li>Networking with potential colleagues\/work &#8211; Seeking hiring opportunities<\/li>\n\n\n\n<li>Increasing wishlists\/game sales<\/li>\n\n\n\n<li>Something else?<\/li>\n<\/ol>\n\n\n\n<p>Depending on the stage of development for your game, these goals will be different. For example, if you\u2019re boothing in the lead up to your game\u2019s launch, an event would be most worthwhile to attend if it allows you to network with relevant content creators and journalists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budgeting, planning and preparation<\/h3>\n\n\n\n<p>Ultimately, money, time and manpower limit what events you can attend. An extensive number of resources have already been created to help with creating more accurate budgets and plans surrounding booths and gaming conventions.<\/p>\n\n\n\n<p>This talk by Meredith Hall at GDC goes in depth about getting the most out of tradeshow type events as a game developer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Back in 2019, I prepared a talk for GDC 2020 about attending game dev events &#8211; how to do events better, measure success, and be deliberate in your business decision making.<a href=\"https:\/\/t.co\/R6zXkaxILE\">https:\/\/t.co\/R6zXkaxILE<\/a><\/p>&mdash; meredith \ud83c\udf52 (@merryh) <a href=\"https:\/\/twitter.com\/merryh\/status\/1522035960300843009?ref_src=twsrc%5Etfw\">May 5, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In addition, she shares in great detail about valuation pre and post-event, exhibiting best practices, tips to offset costs and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-nv-c-2-background-color has-background\">Networking (The social kind)\u00a0at events<\/h2>\n\n\n\n<p>Like any other networking event, socialising with others is a skill meant to be honed. Specific to indie game dev events however, everyone is excited to talk about their game. It pays to be an active listener, asking questions and staying engaged. By finding common ground, you might be better able to have whoever you\u2019re conversing with resonate with what you have to say as well.&nbsp;<\/p>\n\n\n\n<p>Other strategies to help gel the conversation along is to use tools to break the ice. For example, Noble Steed Games\u2019 businesscards were specifically designed as Tarot cards, to provide a point of discussion that is fun and a bit more memorable. Keep a QR code that leads to your contact information, presskit and other relevant landing pages. Keep some visual aids in the form of some gameplay photos or videos of your game on hand too, and bring it up when you have opportunities to talk about it to people.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"419\" src=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/Chariot-card-1024x419.jpg\" alt=\"Some of our Tarot themed Business Cards.\" class=\"wp-image-1828\" srcset=\"https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/Chariot-card-1024x419.jpg 1024w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/Chariot-card-300x123.jpg 300w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/Chariot-card-768x314.jpg 768w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/Chariot-card-600x246.jpg 600w, https:\/\/noblesteedgames.com\/blog\/wp-content\/uploads\/2024\/09\/Chariot-card.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Some of our tarot themed business cards!<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Events are great for meeting new people and finding valuable relationships. They\u2019re also great fun! We hope this blog has helped you sort out the types of events out there, and made it easier to figure out what works!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>We hope you enjoyed reading this! Have a question or want to chat more about game development?&nbsp;<a href=\"mailto:hello@noblesteed.games\" data-type=\"mailto\" data-id=\"mailto:hello@noblesteed.games\"><strong>Reach out to us!<\/strong><\/a><\/p>\n\n\n\n<p>Other places you can find us:<\/p>\n\n\n\n<ul>\n<li>Our other&nbsp;<a href=\"https:\/\/noblesteedgames.com\/blog\/category\/gamedev-resources\/\">game development resources<\/a><\/li>\n\n\n\n<li>Join our<a href=\"https:\/\/discord.com\/invite\/Ka8suskKcs\">&nbsp;Discord serve<\/a>r<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With so events to go to, it can be difficult deciding which to go to or have a presence in. Here&#8217;s a guide for helping you decide and plan!<\/p>\n","protected":false},"author":2,"featured_media":1824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[40],"tags":[33,28,31,27],"ppma_author":[66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navigating Game Dev Events as an Indie Dev | Dev Blog<\/title>\n<meta name=\"description\" content=\"With so events to go to, it can be difficult deciding which to go to or have a presence in. 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