{"id":1330,"date":"2024-04-09T09:00:00","date_gmt":"2024-04-08T22:00:00","guid":{"rendered":"https:\/\/noblesteedgames.com\/blog\/?p=1330"},"modified":"2024-07-12T17:24:21","modified_gmt":"2024-07-12T06:24:21","slug":"guide-to-gamified-experiences-for-small-businesses","status":"publish","type":"post","link":"https:\/\/noblesteedgames.com\/blog\/guide-to-gamified-experiences-for-small-businesses\/","title":{"rendered":"Guide to gamified experiences for Small Businesses\u00a0"},"content":{"rendered":"\n

Gamification, gamified experiences, serious games. These are all terms that have gained some buzz in the past decade, alongside the increased number of people who play video games. According to IGEA\u2019s 2023 report,<\/a> 81% of all Australians play video games, up from 63% in 2022, utilising it for entertainment, mental health, social connection, learning and much more.<\/p>\n\n\n

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IGEA’s Australia Plays 2023 report<\/a> mentions that 81% of all Australians play video games.<\/figcaption><\/figure><\/div>\n\n\n

In light of this, we thought it would be useful to create a detailed guide about what gamification is, and how it is relevant for small-medium businesses. We\u2019ve worked with several clients over the years, and will be shedding light on what types and examples of gamification exist, what the game development process is like, and how much it costs!<\/p>\n\n\n\n

What are gamified experiences\/Gamification?<\/h2>\n\n\n\n

Gamification, gamified experiences, or serious games, are interactive experiences that use the core principles and mechanics of video games in non-game settings. This means common game mechanics such as levels, points, leaderboards, competition, and more, bringing fun to the full experience of a product or service. Unlike traditional video games for entertainment though, gamification\u2019s purposes are often related to learning something new, promoting a new product\/brand, crafting a brand experience, and much more!<\/p>\n\n\n\n

Broadly speaking, there are two large categories of the purpose of gamified experiences: Marketing and Education. Here are some real-life examples of gamification:<\/p>\n\n\n\n

Marketing games<\/h3>\n\n\n\n

These are gamified experiences for marketing purposes such as promotions, giveaways and brand experiences. Most people would be familiar with the idea of scratch-to-win promotions, with the suspense of possible rewards providing some excitement for customers. In the same way, many brands have turned to using games to deliver such experiences to their customers. Here are some examples: <\/p>\n\n\n\n